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Buxton Customer’s Q&A
Buxton FAQs
How does Buxton help businesses with their marketing campaigns?
Buxton helps businesses with their marketing campaigns by providing analytics solutions that blend industry-specific expertise with proprietary technology. They offer a Market Share Solution that allows businesses to accurately and objectively calculate their market share. This is achieved through a relationship with a credit card provider, which enables Buxton to access both the business and its aggregated competitors' de-identified credit and debit card transactions.
Understanding market share is crucial as it is a key indicator of market competitiveness. It enables executives to judge total market growth or decline, identify key trends in consumer behavior, and see their market potential and market opportunity. By understanding market share, companies can objectively measure pricing strategies, consumer perception of new products/services, promotions, management personnel, real estate decisions, and other key business initiatives.
In addition to this, Buxton also offers a franchise local store marketing solution that empowers franchisees with marketing technology to target the right prospective customers through multiple marketing channels in minutes. This solution helps businesses to grow sales by reaching out to the right audience.
Buxton's solutions are not limited to a specific industry. They offer consumer analytics solutions for the retail, restaurant, franchise, healthcare, city government, and private equity industries. They also provide international growth solutions worldwide, helping businesses understand who their best customers are in each country, identify their best potential international markets and locations, and ultimately, help them get more customers across the globe.
Can you give me an example of how Buxton helps healthcare industry?
Buxton, a consumer intelligence company, helps healthcare organizations by providing data analytics solutions. They help clients connect the dots starting from identifying and categorizing patients geographically, demographically, and psychographically. They start with building site selection solutions to operate in the most conducive ambulatory locations, enabling convenience and accessibility to patients and consumers. They combine their client’s data with hundreds of their unique datasets to identify the patterns or combinations of data that can predict performance, by service line or business requirement. They create actionable insights that support real estate, operations, and marketing needs.
For example, Cooper University Health Care used Buxton’s analytics to optimize outpatient location growth and expand its ambulatory network beyond Camden, NJ. During the pandemic, many clients became even more intentional regarding payor mix for their deployment of limited capital, providers, and marketing resources. Buxton helped private equity-backed specialty health clients who were looking for locations with the highest commercially insured population. They were also able to cater to pediatric dental clients looking to locate in underserved, high Medicaid trade areas based on the good reimbursement rates for pediatric dental services.
About buxton.co Prices and Cost?
Buxton offers a Custom plan for their software, and the pricing details are not publicly available. The average cost of a basic Customer Data Platform (CDP) plan is $279 per month. Some CDPs offer a free trial or a freemium model, allowing users to try out the software for a limited period or access basic features at no cost. However, it's not specified whether Buxton offers these options. Buxton's platform provides features like data analytics, mapping tools, reports, and file management. It's designed to help businesses understand their consumers better, connect touchpoints of the customer’s online and in-person journey, identify customers with high purchase potential, increase ROI on marketing campaigns, and discover geographic hotspots.
About buxton.co Popular Products and Services?
Buxton is a software-based customer analytics platform that leverages demographics, psychographics, and buying behavior data to help companies better understand consumer behaviors. They offer a range of products and services, including Mobilytics, MobilyticsPro, Match, and Pulse.
Mobilytics is a premier analytics application that uses Buxton’s proprietary processes to identify and report on the types of consumers visiting designated areas, where they come from, and visit volumes for selected time periods. It provides both brand-level and location-level insights for more than 4,500 brands.
MobilyticsPro is a free foot traffic analysis tool that allows users to study locations for thousands of retail brands on-demand through an intuitive dashboard.
Match is a premier analytics application that determines whether a brand is a match for a property by comparing the property’s visitors to the brand’s actual customers.
Pulse is a free dashboard that provides instant insights into overall brand and industry-level traffic trends by county, market, state, or nationally.
Buxton also offers solutions for various industries including retail, healthcare, restaurant, franchise, city government, private equity, commercial real estate, and international markets. Each solution is designed to help businesses make data-driven decisions by better understanding consumers and critical markets.
Can you tell me more about Buxton's healthcare solutions?
Buxton's Healthcare Analytics Solutions provide data and tools to grow your patient base. They help you understand who your best potential patients are and develop strategies to attract and retain them. They also assist in optimizing your capital investments and achieving your growth objectives by identifying your ideal facility network and service offering.
Their solutions include Patient Profile, which goes beyond demographics to understand who your patients truly are. This forms a foundation for making better real estate, marketing, service line, and operations investment decisions.
The Site Selection solution helps open new facilities and avoid expensive misses to grow market share. The Market Opportunity solution identifies your optimal facility footprint to deploy capital more efficiently, grow market share, and gain a strategic advantage over your competitors.
The Portfolio Audit solution identifies opportunities to add service lines at existing facilities to maximize performance and improve return on investment. The Patient Acquisition and Retention solution targets the right households with the right message and the right marketing vehicle.
Finally, the Population Health solution identifies where the most acute pockets of at-risk populations are located to improve the effectiveness of education and service programs.
Buxton also offers a consumer and market intelligence platform as well as custom analytics solutions for the healthcare industry.
About buxton.co Payment Method?
Buxton.co is a company that provides customer analytics tools and services. When you use their product, you can submit various types of data, including customer records, transactions, website visitation data, and sales data. This data is integrated into the product and used to generate analytics, reports, and other information. Buxton grants you a limited, non-exclusive, non-transferable, and revocable right to access and use the product and the corresponding results for your internal business operations. As for the payment methods, Buxton accepts payment by check, credit card, or bank wire. By providing Buxton with your credit card or checking account information for payment, you authorize Buxton to charge the account on record for all fees due. Please note that all fees are nonrefundable.
How do I contact Buxton customer service?
You can contact Buxton customer service by calling this number: 1-888-228-9866. Please note that they do not accept personal emails. If you have any questions about how Buxton can help you grow, they are ready to answer them. For more detailed information, you may want to visit their official website.